Animal Company: From Prototype to VR Breakout with Half-a-Million Daily Players

Welcome to Pixel Pushers — the show where we explore the creative forces shaping the future of gaming.

Jinha Lee, CEO of Spatial / Wooster Games - studio of Animal Company, discussed the game's rapid success with minimal marketing budget, achieving 1 million monthly active users and 1 billion TikTok views within 1.5 years.

One billion organic views on TikTok. Over one million monthly active users. 9x paying user growth in 6 months. If those numbers sound like the handiwork of a massive AAA studio, think again.