‘Animal Company’ Tops 100K Reviews on Quest, Striving to Beat ‘Gorilla Tag’ as Most Popular Game

Animal Company went from a five-week prototype to a breakout VR hit with half-a-million daily active users by embracing speed, organic virality, and community-first design.

Welcome to Pixel Pushers — the show where we explore the creative forces shaping the future of gaming.

Jinha Lee, CEO of Spatial / Wooster Games - studio of Animal Company, discussed the game's rapid success with minimal marketing budget, achieving 1 million monthly active users and 1 billion TikTok views within 1.5 years.